Founders · #30 of 111
Takashi Okita 沖田貴史
Founder & CEO, Nudge
Verified 2026-10-17: Own X profile · Company site / press release
Background
Studied at Hitotsubashi University. Helped launch CyberCash Japan (now DG Financial Technology) as a student and was its CEO until 2015. Co-founded econtext ASIA (listed in Hong Kong in 2013) and was CEO of SBI Ripple Asia from 2016. Founded Nudge in February 2020. Source
Public appearances
| Undated Podcast | Startup Off-the-Record Talk #7: 20 years of Japanese fintech #7 サイバーキャッシュ本社の破綻やSBI子会社としての再出発──フィンテック20年の歴史を振り返る Okita recalls helping launch CyberCash Japan as a student, the US parent's collapse, and leading the business through its listing. He also covers his SBI Ripple Asia years. Summary by The Raising Sun. From the episode page and transcript excerpt. |
| Undated Podcast | Startup Off-the-Record Talk #8: Why a fintech veteran is building a challenger bank #8 フィンテック歴20年の起業家がチャレンジャーバンクに挑戦する理由 Okita explains why he chose a consumer card business for Nudge, which runs on a different underwriting model. The show notes put cumulative funding at about ¥4.6B at end-2024. Summary by The Raising Sun. From the episode page. |
| 2022 Interview | Creating the future of finance (KDDI MUGENLABO) 未来の金融体験を創造する – ナッジ On KDDI's investment in Nudge, Okita describes the app-linked card with real-time alerts and repayment at any time. He says he wanted to build a "free, fair, flat" financial institution from scratch. Summary by The Raising Sun. From the article text (excerpt). |