Startup
SSODA
株式会社SODA
#66 in the Japan Top 100 Startups
| Founded / HQ | 2018 · Tokyo |
|---|---|
| Cumulative raised | ≥ ¥8.7B “累計約87億円” Company-stated cumulative · as of 2021-07 · SODA (PR TIMES) Later rounds (SoftBank Vision Fund 2, Dec 2021; Oct 2023 at ~¥53B valuation) amounts undisclosed. |
| Latest public valuation | ¥53Breported 評価額530億円 (reported) · 2023-10 · FASHIONSNAP interview |
| Key investors | KREAM, SoftBank Vision Fund 2, JAFCO |
| Unicorn | No |
| Website | snkrdunk.com |
From Japanese sources
Findings from Japanese-language filings, government records, trade press, interviews and job posts, with our English analysis. Items tagged Japanese-only had no English coverage when we checked quickly. Most insightful first.
| 2026-01-08 | Exec interviewJapanese-onlySNKRDUNK CEO Yuta Uchiyama: 7.5M members, X-ray authentication, expansion to used apparel SODA、代表取締役社長 内山 雄太氏インタビュー In the resale trade paper, Uchiyama says overall resale growth is slowing because buyers fear fakes. SODA is betting that X-ray and database-driven authentication can carry a new-item buying experience into used apparel, beyond sneakers and trading cards. Source: リユース経済新聞 (trade press) |
|---|
Overview
SODA runs SNKRDUNK, a marketplace for buying and selling sneakers, trading cards and streetwear with authentication. It was founded in 2018 by Yuta Uchiyama. After a ¥6.2B Series C in July 2021, it raised a Series D from SoftBank Vision Fund 2 that December.
Built from: Series C release
Company timeline
Founded
| Date | 2018-07-31· SODA |
|---|---|
| Founders | Yuta Uchiyama |
Funding
| Date | Round | Amount | Lead / key investors | Source |
|---|---|---|---|---|
| 2021-01-14 | Funding | cumulative ¥2.5B 累計約25億円 | PR TIMES | |
| 2021-07-29 | Series C | ≈¥6.2B 約62億円 | PR TIMES | |
| 2021-12-02 | Series D | Undisclosed in our sources シリーズD | SoftBank Vision Fund 2 | PR TIMES |
Key hires & board
None compiled yet.
Milestones
| 2026-07-07 | RegulatoryItems not on SNKRDUNK can now be added to collections· SODA |
|---|---|
| 2026-09-29 | ProductSNKRDUNK launches image search· PR TIMES |
News
| 2026-10-01 | Stronger ID checks for payout requests 【重要】売上金の振込申請時における本人確認強化の· SODA |
|---|---|
| 2026-09-30 | Authentication seal upgraded 鑑定シールがバージョンアップ· SODA |
| 2026-09-29 | New image-search feature 【新機能】気になるアイテムを簡単に探せる！「画像検索」機能が登場！· SODA |
| 2026-09-29 | SNKRDUNK launches image search 名前がわからないアイテムを簡単に探せる！スニダン、「画像検索」機能の提供を開始· PR TIMES |
| 2026-09-17 | Counterfeit trend report: Pokémon 30th anniversary 【偽造品トレンドレポート】ポケモン＆ポケモンカードゲーム30周年！ その熱狂の裏に潜む偽造品に注意· PR TIMES |
| 2026-09-14 | Terms of use revised 【重要】利用規約の改定の· SODA |
| 2026-08-26 | Two-factor login becomes mandatory 【重要】ログイン時の2段階認証必須化の· SODA |
| 2026-08-19 | Two-column large product images now available 【機能アップデート】商品画像を「大きく・見やすく」2列に切り替えできるようになりました☝️· SODA |
| 2026-08-18 | New "list from photo" feature 【新機能】📸写真からスムーズに出品！「写真から出品」が登場📸· SODA |
| 2026-08-14 | Privacy policy revised 【重要】プライバシーポリシー改定の· SODA |
| 2026-08-14 | Delivery impact from Chiba heavy rain 千葉豪雨に伴う配送影響について· SODA |
| 2026-08-06 | Saved searches add new-item counts and alerts 【機能アップデート】保存した検索条件に、新着数情報と新着通知が追加🆕· SODA |
| 2026-07-31 | Delivery impact from 2026 Kumamoto earthquake 令和8年熊本地震に伴う配送影響について· SODA |
| 2026-07-07 | Fee for drop-offs at DROP stores from 21 Jul 【重要】7/21(火)よりDROP店舗への商品持ち込み有料化の· SODA |
| 2026-07-07 | Items not on SNKRDUNK can now be added to collections 【機能アップデート】スニダンにない商品もコレクションに登録できるようになりました！· SODA |
| 2026-06-09 | Save frequent search conditions 【機能アップデート】サイズ、ブランド、カラーなど！ よく検索する条件を保存して、探す手間ゼロへ。· SODA |
| 2026-06-02 | Delivery impact from Typhoon No. 6 台風6号に伴う配送影響について· SODA |
| 2026-05-29 | Some original-pack services suspended 【重要】オリパの一部サービス停止の· SODA |
| 2021-12-02 | Series D: Undisclosed in our sources· PR TIMES |
| 2021-07-29 | Series C: ≈¥6.2B· PR TIMES |
Founder profiles: Yuta Uchiyama
Funding rounds in 2026
No 2026 rounds in our database yet. Earlier funding is summarised above from the cited source.