Startup
SSTORES
STORES株式会社（旧ヘイ）
#31 (tie) in the Japan Top 100 Startups
| Founded / HQ | 2018 · Tokyo |
|---|---|
| Equity raised to date | ≥ ¥12.8B “70億円以上（2020）＋約30億円（2023）＋28億円（2025）” Summed by The Raising Sun from disclosed rounds · as of 2025-01 · STORES (summed by us) Partial sum of disclosed rounds; early rounds not included. |
| Latest public valuation | Not publicly disclosed (we do not estimate) |
| Unicorn | No |
| Website | st.inc |
From Japanese sources
Findings from Japanese-language filings, government records, trade press, interviews and job posts, with our English analysis. Items tagged Japanese-only had no English coverage when we checked quickly. Most insightful first.
| 2026-07-11 | Regulatory filingJapanese-onlySTORES's public P&L notices: revenue ¥15.6B, first operating profit (¥190M) in FY2025 STORESの黒字転換を数字で解剖 ─ 約52億円の赤字から、粗利が販管費を追い越すまでの4年 STORES's gazette notices include a P&L summary. Revenue grew from ¥9.67B (2021) to ¥15.63B (2025), and gross margin rose from 30% to 38%. SG&A was cut from ¥8.11B to about ¥5.7B, turning a ¥5.16B operating loss into a ¥190M operating profit. The 2024 net profit came from below the operating line. The Bain-backed merchant platform is now self-funding, though only just (1.2% operating margin). Source: Compalyze (from STORES's statutory P&L notices) |
|---|---|
| 2025-04-25 | Founder writingJapanese-onlySTORES CFO Kentaro Saito: from a ¥5B annual loss to quarterly profit in three years 年間赤字50億円→3年で四半期黒字化までの道のり ─「STORES がひとつになるまで」#2 The CFO, formerly of Merrill Lynch and BlackRock, explains how the merger of several businesses into one company and product was used to cut costs. It is the management account behind the numbers in the gazette notices. Source: STORES company note |
Overview
STORES provides commerce tools for small businesses: online shop building, in-store payments, reservations and POS. It began in 2018 as hey, formed by combining Coiney and STORES.jp under Yusuke Sato. It raised ¥7B in a 2020 Series E with Bain Capital, followed by further rounds in 2023 and 2025.
Built from: hey founding release
Company timeline
Founded
| Date | 2018-01-31· STORES |
|---|---|
| Founders | Yusuke Sato |
| Origin | Formed as hey by bringing together payments startup Coiney and the STORES.jp online-shop service. |
Funding
| Date | Round | Amount | Lead / key investors | Source |
|---|---|---|---|---|
| 2020-08 | Series E | Bain Capital ≈¥7B (reported; company did not disclose terms) 米Bain Capitalが70億円出資 | Bain Capital | BRIDGE |
Key hires & board
None compiled yet.
Milestones
| 2026-07-29 | TractionZentoshin merchant support extended to 31 Aug 2026· STORES |
|---|---|
| 2026-08-03 | ProductSummer 2026 update: setup-assistance service launched· STORES |
| 2026-08-19 | ProductSTORES Payments launches printer dock· STORES |
| 2026-08-27 | TractionSpecial support desk and free terminals for Zentoshin merchants extended to 30 Sep 2026· STORES |
| 2026-10-15 | ProductSTORES launches in-store music service STORES BGM· STORES |
News
| 2026-10-15 | STORES launches in-store music service STORES BGM ストアーズ、店舗向けBGMサービス「STORES BGM」を提供開始· STORES |
|---|---|
| 2026-10-13 | STORES launches revenue-based financing service ストアーズ、ネットショップと実店舗の売上データを活用した資金調達サービス「STORES 資金調達」の提供開始· STORES |
| 2026-10-05 | Winter sales-promotion campaign for merchants ストアーズ、年末年始の繁忙期に向けて「冬の千客万来 商売繁盛促進キャンペーン」を実施· STORES |
| 2026-10-02 | NHK Close-up Gendai on gaps in cashless society ［放映情報］NHK「クローズアップ現代」 | カードが使えない!?キャッシュレス社会の“死角”· STORES |
| 2026-08-27 | Special support desk and free terminals for Zentoshin merchants extended to 30 Sep 2026 全東信加盟店さま向けの「キャッシュレス決済導入 特別相談窓口」と 「STORES 決済端末の無償提供」を2026年9月30日まで再延長· STORES |
| 2026-08-19 | STORES Payments launches printer dock STORES 決済 、「プリンタードック」提供開始· STORES |
| 2026-08-10 | Coverage: consumption-tax cut on food to 1% and EC system changes ［掲載情報］ネットショップ担当フォーラム | 飲食料品の消費税率が「1％」へ引き下げへ。ECサイトのシステム改修など事業者が気を付けること· STORES |
| 2026-08-03 | STORES renews its logo ストアーズ 、ロゴデザインをリニューアル· STORES |
| 2026-08-03 | Summer 2026 update: setup-assistance service launched 〈2026 夏のアップデート〉ストアーズ、システムセットアップを代行支援する「おまかせスタート」の提供開始· STORES |
| 2026-08-03 | Coverage: STORES POS to handle food tax-rate change ［掲載情報］ ペイメントナビ | 「STORES レジ」等で食料品の消費税率の変更に対応へ· STORES |
| 2026-08-03 | Coverage: STORES handles food tax cut for stores and online shops ［掲載情報］ CommerceZine | ストアーズ、食品消費税率1％への引き下げに店舗もネットショップもまとめて対応· STORES |
| 2026-07-31 | STORES handles food consumption-tax cut to 1% across stores and online ストアーズ、食品消費税率1％への引き下げに 店舗もネットショップもまとめて対応· STORES |
| 2026-07-29 | 2026 Kumamoto earthquake response and support desk 令和8年熊本地震に伴う対応、およびご相談窓口のご案内· STORES |
| 2026-07-29 | Zentoshin merchant support extended to 31 Aug 2026 全東信加盟店さま向けの「キャッシュレス決済導入 特別相談窓口」と 「STORES 決済端末の無償提供」を2026年8月31日まで延長· STORES |
| 2026-07-24 | Regular online seminars for restaurants 飲食店事業者向けオンラインセミナーを定期開催· STORES |
| 2026-07-22 | Coverage: Nikkei on alternative payments for Zentoshin merchants ［掲載情報］ 日経新聞 | 全東信の加盟店に代替決済提案· STORES |
Founder profiles: Yusuke Sato
Funding rounds in 2026
No 2026 rounds in our database yet. Earlier funding is summarised above from the cited source.